Digital marketing is essentially the involvement of electronic media as a business tool to connect to a larger market base. This can be done through blogging, social media marketing, email marketing, and so on. Generally speaking, any form of marketing that you come across on the internet is part of a highly considered and evolved digital marketing strategy. Whether this marketing is on your phone, laptop, or any other electronic device, its importance will continue to grow as businesses expand operations online. When running a business, the ultimate goal is to make as much profit as possible. Therefore, reaching your target audience, whether it be overseas or domestic, is vital to making profit.
Such integration of technology into marketing tactics has seen a transformation in the way industries adopt strategies. Organisations must remain relevant and engaging. Whilst each business has differing needs and methods, digital marketing has always been a cost-effective and measurable way of expanding a customer base.
For example, a cosmetic surgeon may want to reach those looking to go ahead with breast surgery. These potential prospects might take to Instagram or other social media platforms to research a procedure. Having a business Instagram has little to no cost, depending on who manages it. With the COVID-19 pandemic this year, we have seen how heavily we now rely on the internet. The increasing importance of technology is expected to continue into the future. Strategies can be put into place according to any insights from data retrieved on a website’s traffic or analytics. Additionally, considering buying patterns is essential to a campaign. With correct data analysis, a business should be able to effectively come up with a marketing plan to help achieve their goals.
These objectives can be met through innovative marketing, whereby a business establishes itself apart from other competitors. Entrepreneurs and small businesses, if using the correct marketing methods, can benefit significantly from an informed social media and digital marketing campaign. Technology has become a massive part of all of our lives. Whether this involves social media, virtual reality, or artificial intelligence, we are all influenced by certain technologies, whether we realise it or not. The impact can be seen as businesses choose to employ these methods to capture a larger audience. This does not mean that brochure and banner printing will not work anymore, it just means that incorporating the two strategies simultaneously can be more impactful.
There are so many digital marketing strategies that can be implemented. Many businesses find this overwhelming, so they turn to marketers to assist them with a plan. Digital marketing experts can create the ultimate marketing strategy suited to the particular organisation’s vision. Having a clear understanding of the product, business, and demographics before choosing a single marketing strategy to focus on is vital.
To help drive customer engagement and awareness of your brand, using applications such as Facebook, Instagram, Twitter, and Pinterest can skyrocket your organisation’s visibility. This can be achieved in a time-effective and cost-effective manner. Combined with supporting marketing material, such as flyers and business cards, brand awareness can be increased. Furthermore, email and video both stand out as effective ways to market almost any product. For example, if you are a company that sells air compressors, you may want to provide the customer with a video of all the features and how you can use it.
For some industries particularly, the power of social media marketing is invaluable. Advertising breast enlargement procedures, for example, could potentially mean posting visual before and after photos on platforms such as Instagram. Ensuring your website has videos of people’s journeys can also help to communicate the quality of the service. Social media also allows you to network with others and form partnerships.
Downloads or signups can generate inbound traffic and lead to conversions. Blogs and newsletters are a versatile and helpful way of connecting with your customers. It is a way of generating leads by providing valuable written content and distributing it accordingly. If you direct your blogs and articles to a specific landing page, this will help to increase your conversion rates. Research says that bloggers are 13 times more likely to have a positive return on investment (ROI). Continuing with the previous example, if you are a company that sells air compressor fittings, you may want to upload blog posts that help explain how to use the product. Content should be a way of sharing your company’s values and mission statement regardless of what channel or method you are using. Get personal with live videos and provide some sort of interactive element. You can take potential customers behind-the-scenes as a way to look at the company or product from a different perspective. Videos are one of the top converters and they do not require a high budget either. Incorporating this with emotion-based storylines that appeal to people can work in your favour. This makes the brand more personable and approachable. Customers look for the story behind a company when it comes to their purchasing habits. A good narrative will give customers a good reason to stick to you.
Search engine optimisation (SEO) is the process of making your site more visible in search engines. SEO can help to generate more traffic from people searching for a product or service. Organic search rankings can improve with quality technical structure of your website and ongoing content development. SEO services will help you to increase the trust flow of your site, increase organic keyword rankings and drive impressions. Ultimately, with any digital marketing campaign or strategy, the tactics used should be aligned with your core values as an organisation and not just your service or product. There needs to be a focus on a customer’s real needs to understand what makes them feel connected. Focusing on online channels can make information easily accessible to new and returning customers. It is for this reason that online marketing tactics are so successful when it comes to advertising in the present day and age.
